Description

Built on the in-depth knowledge of IDF Experts worldwide, this report provides benchmarking data and key learnings from across the sector on what is driving consumer decision-making.
This publication is based on responses received on a survey sent around the world, and shares key challenges currently faced by marketers within the dairy sector and anticipated future trends.
This second edition updates the version previously published in 2017.

Keywords: dairy products, consumption trends, food trends, dairy, milk, butter, cheese, cream, yoghurt, ice cream, consumption, demand, consumption habits, consumer expectations, economics, demographics, health, diet, reputation.